Google Ads Run By People Who Buy Their Own Traffic
Search, Shopping, Performance Max and Local Services, built on a feed that passes review and tracking that actually reports the truth.
Google is where the intent already exists. Someone typing your product name is further down the funnel than anyone you will ever interrupt in a feed, and that is exactly why the channel is unforgiving: a broken feed, a disapproved Merchant Center or a purchase tag that never fires will quietly burn budget for months while the dashboard looks fine. We run this on our own brands, so we have fixed all three.
Live account on one of our own brands. Account details redacted, because we do not name the brands we run.
The proof is in the pudding. Here is what owners say.
Real owners, real names, real builds. We do not invent testimonials and we do not buy stock faces.
Cooper and the team rebuilt our platform end to end. Fast, no hand holding needed, and it does exactly what we asked for.
They redesigned our whole store. It finally looks like the brand we wanted and the layout actually pushes people to buy.
Working with Cooper is the easiest partnership I have. He builds it, it converts, we scale it. No agency nonsense.
Launched our whole site and funnel. Everything I asked for got built properly the first time.
Pock did $2.3M in 45 days on a store this team built, designed and marketed in house.
Tekko did $2.3M in six weeks. Same team, same playbook, our own money on the line.
Four things quietly break a Google account. We have fixed all four on our own stores.
None of this is clever. It is the plumbing, and it is what nobody checks before they start raising budgets.
The conversion tracking is lying to you
Most stores have a purchase tag that double counts, fires on a page view, or never fires at all because the order completes somewhere the theme does not know about. The bidding then optimises against fiction and the reporting agrees with it.
The feed was never built properly
Shopping and Performance Max are only as good as the feed underneath them. Wrong titles, missing GTINs, bad product types, no custom labels, and then half the catalogue sits disapproved while the rest competes on the wrong searches.
Performance Max is a black box nobody structured
One campaign, every country, every product, all on maximise conversions with no exclusions. It spends, it reports a nice ROAS made mostly of brand searches, and it hides which products are actually losing money.
Nobody is defending the brand terms, or the competitors
Competitors bid on your name and win it for pennies because you are not there. Meanwhile your own exact match terms are buried in a broad match campaign that is spending on everything.
Four surfaces, one account, run by us.
You give us access and we operate. Feeds, campaigns, bids, creative assets and reporting. There is no deck at the end of the month, there is cost per order.
Shopping and Merchant Center
The highest intent surface in ecommerce, and the one that breaks the easiest. Nothing downstream works until the feed is clean.
- Feed built and titled to pass review and to match how people actually search
- Merchant Center diagnostics worked item by item until every SKU is approved
- Attributes, GTINs, product types and custom labels for margin based bidding
- Promotions, sale price and free shipping annotations turned on where they lift click through
- Standard Shopping kept alongside Performance Max where it gives us control rather than a blend
- Feed rules and supplemental feeds instead of asking you to re-edit your catalogue by hand
Performance Max and Search
Where the budget actually goes. Structured so it can learn, and split so you can see what it learned.
- Performance Max split by country and margin tier, with brand excluded so the ROAS is honest
- Asset groups per product family with our own copy and creative, not auto generated filler
- Search split into brand, non brand and competitor so each is judged on its own number
- Exact and phrase match built from real search term data, with a negative list that is actually maintained
- Target ROAS and target CPA set from your margin, not from a platform suggestion
- Budget pacing and bid adjustments reviewed weekly, not left on autopilot for a quarter
Search presence and Local Services
What the result actually looks like when someone finds you, plus the surface that matters most if you sell locally.
- Ad copy and extensions written properly, because the result with sitelinks and callouts wins the click
- Landing pages that mirror the ad, since a great ad pointed at a weak page is just an expensive bounce
- Local Services Ads set up and managed for trades and service businesses, including the verification
- Google Business Profile tidied up so the map pack and the ads work together
- Call tracking and form tracking so phone leads count as conversions instead of disappearing
- Shopping, Search and Local all reported in one place against the same cost per lead
Tracking and reporting you can trust
The part that makes every other number meaningful. We do this before we touch spend.
- Conversion tracking rebuilt against your real checkout, including off site and alternative processors
- Enhanced conversions and consent mode configured, GA4 cross checked against the store
- Tag audit to kill double counting, phantom conversions and stale remarketing tags
- Server side tracking where the browser side is not reliable enough to bid on
- One report: spend, orders, cost per order, by campaign and by country
- Meta and Google reconciled against actual store revenue, so nobody is reporting the same sale twice
We run these accounts on our own brands before we ever charge for it.
Not inherited client accounts at scale. Our own stores, our own money, the same feeds, structures and tracking we would build for you.
We will open the accounts on the call. Numbers on a website are easy, so we do not expect you to take ours on faith.
Why Owners Trust Collar
Every agency says they are different. Here is ours in plain English so you can hold us to it.
We Are Advertisers First
We own and run 5+ ecommerce brands and we buy Google traffic with our own money every day. The playbook we sell you is the one we are already using.
We Fix The Plumbing Before The Budget
Feed, Merchant Center and conversion tracking get fixed first. Raising spend on broken tracking is just a faster way to lose money.
Honest Reporting Or None
Brand gets split out, so the ROAS you see is not propped up by people who were already searching your name. Most agencies will not do this because the number looks worse.
We Build The Assets Too
Copy, statics and video for Performance Max and Demand Gen come from us. The channel starves without fresh assets and most agencies have none to give it.
No Lock In Contracts
If it works and it is priced fairly, why would we need to trap you? Happy clients stay. That is the whole strategy.
You See The Number, Not A Deck
Spend, orders, cost per order, by campaign and by country. No vanity metrics and no 40 page report nobody reads.
I Spend My Own Money On This Every Day.
I'm Cooper. I do not run an agency that learned marketing by reading about it. I own and operate 5+ live ecommerce brands with a team of 10+, and every one of them lives or dies on the same channels I am offering to run for you.
Before any of this I was on the tools: building houses as a carpenter, then running electrical through homes and commercial buildings across Sydney. Then I sold real estate at TRG Sydney, circa $100,000,000 AUD sold in my first year, including a record $20 million penthouse. That job taught me the only thing that matters in marketing: nobody buys the product, they buy trust in whoever is selling it.
Then I spent over five years grinding at ecommerce before it clicked. When it clicked it clicked hard: one store went from $5K to $150K in a single month, then past $500,000 USD a month. One brand did $2.3M in 45 days. I post the real numbers publicly, because talk is cheap and screenshots are not.
So when you hire us you are not buying a strategist's opinion. You are buying what we already do with our own capital, on our own brands, every single day.
I do not sell marketing that looks clever. I sell marketing that puts money in the account, and it happens to look good.
Questions brand owners actually ask
My Merchant Center is disapproved. Can that be fixed?
How much should I be spending to start?
How long before it works?
Do you do Local Services Ads for trades?
Do you write the ads and make the creative?
Can you run Google and Meta together?
Send us your account. We will tell you where the budget is leaking.
A free audit of your Merchant Center, your campaign structure and your conversion tracking, with the three fixes we would make first. No pitch deck and no retainer talk until you have had it.
Get your free Google auditWe take a limited number of accounts at a time, because feed and tracking work does not scale by hiring juniors.
Your Account. Your Feed. A Free Audit.
Give us read access to Google Ads and Merchant Center. We go through your feed, your campaign structure, your search terms and your conversion tracking, then tell you exactly where the budget is going nowhere.
You get the three fixes we would make first, in order, with what we think each one is worth. We record it and send it to you. If you want us to run it, we run it. If not, you keep the plan and owe us nothing.