Meta Ads Built On Creative Volume, Not Clever Targeting
Statics, UGC and video produced in batches every week, tested in one structure, judged on cost per order. We do this on our own brands with our own money first.
Targeting stopped being the lever years ago. Creative is the only real variable left, which means the agency that produces more tested concepts per week wins and everyone else talks about audiences. We batch statics daily, split top of funnel from middle of funnel, test everything inside two campaigns so the algorithm can actually learn, and we kill what does not spend instead of nursing it.
A real ad we would ship for you. Creative first, offer second, targeting last.
The proof is in the pudding. Here is what owners say.
Real owners, real names, real builds. We do not invent testimonials and we do not buy stock faces.
Cooper and the team rebuilt our platform end to end. Fast, no hand holding needed, and it does exactly what we asked for.
They redesigned our whole store. It finally looks like the brand we wanted and the layout actually pushes people to buy.
Working with Cooper is the easiest partnership I have. He builds it, it converts, we scale it. No agency nonsense.
Launched our whole site and funnel. Everything I asked for got built properly the first time.
Pock did $2.3M in 45 days on a store this team built, designed and marketed in house.
Tekko did $2.3M in six weeks. Same team, same playbook, our own money on the line.
Four things stall a Meta account. All four are fixable in a fortnight.
Almost nobody stalls because of targeting. They stall because not enough new creative is hitting the account, and because the structure makes it impossible to tell what worked.
Not enough new creative is entering the account
Two or three ads a month cannot find a winner. Meta needs volume to have something to choose between, and most brands are asking it to pick a favourite from a shortlist of one.
The account is a graveyard of campaigns
A new campaign for every test means the learning is scattered across twenty pools, the budget is split into slivers, and nothing ever exits the learning phase. Then nobody can tell which ad actually produced the sales.
Angles get declared dead after four ads
A batch flops, the angle gets abandoned, and six weeks later a competitor scales the exact same angle with better execution. Few failed ads is a bad creative problem, not a dead angle.
The ads point at a page that undoes the work
A strong hook sends a cold, unconvinced visitor to a product page that assumes they are already sold. The ad gets blamed, the creative gets changed, and the actual leak is one click further down.
Four things, every week, run by us.
You give us access and we operate. Creative production, copy, structure, budget decisions and the pages the ads point at. There is no deck at the end of the month, there is cost per order.
Creative production
The only lever that still moves the number. We produce it in batches, not in bursts, and we produce it for cold and warm traffic separately.
- Statics first and daily, in batches of variations per concept, split top of funnel and middle of funnel
- UGC and AI UGC built from real footage, so people on camera look like people and not like renders
- Video, VSLs and song style ads where the audience actually watches them
- Hook variations on winning concepts, same angle, different wording, because that is where the cheap wins live
- Copy written as direct response: one hook, one promise, one next step, no feature dumps
- Deliberate imperfection variants on AI creative, because polish is what kills delivery on a scaling ad
Structure and testing
One structure, held steady, so the algorithm compounds instead of restarting. This is where most of the waste in your account currently lives.
- Two testing campaigns, both CBO, one US and one for your other core markets
- Every new batch enters as an ad set, never as a new campaign, so learning pools stay intact
- Winners graduate to a separate scaling campaign instead of being nursed inside the test
- Budget headroom respected: an ad set that is not spending is usually a weak ad or a starved campaign, and we diagnose which
- Kill fast on no spend and no hook signal, with no resurrections and no rescue edits on a live ad
- Statics and video kept in their own campaigns, because mixing them lets one format eat the other's budget
The funnel the ads point at
Cold traffic almost never buys off a product page. The page is half the ad, and it is the half most agencies will not touch.
- Advertorials and listicles for sophisticated markets, where the ad catches attention and the page does the convincing
- Quiz funnels and long form sales pages where the offer needs more than one screen
- Landing pages that mirror the ad they came from, so the promise does not change at the click
- Product pages rebuilt for the traffic you are actually buying, not for people who already know you
- Built straight into your theme, custom coded, so you are not paying monthly for a page builder app
- Offer, bundles, thresholds and upsells tested as seriously as the creative
Tracking, reporting and the channel they cannot ban
The unglamorous half. Numbers you can bid on, and a revenue line that survives a restriction.
- Pixel and conversion API checked for double counting and over reporting before we touch budget
- Reconciled against actual store revenue, so reported return stops being fiction
- Backup business managers, pages and pixels configured before you need them, because eventually you will
- One report: spend, orders, cost per order, by campaign and by creative concept
- Email and SMS built alongside, so a restriction is an inconvenience rather than the end of the month
- Honest scale and kill calls against your real margin, including when the answer is stop spending
We buy Meta traffic for our own brands every single day.
Not inherited client accounts at scale. Our own stores, our own money, the same creative batching and the same structure we would run for you.
We will open Ads Manager on the call. Numbers on a website are easy, so we do not expect you to take ours on faith.
Why Owners Trust Collar
Every agency says they are different. Here is ours in plain English so you can hold us to it.
We Are Buyers, Not Consultants
We own and run 5+ ecommerce brands and we spend our own money on Meta daily. The playbook we sell you is the one our own payroll depends on.
Creative Volume Is The Strategy
Targeting is not the lever any more. We are judged on how many tested concepts enter your account each week, because that is what actually decides the outcome.
We Hold The Structure
Two testing campaigns, winners graduated out. We do not rebuild your account every time a batch underperforms, because that is how learning gets reset forever.
We Build The Page Too
Advertorials, listicles, quizzes and product pages, coded into your theme. Most ad agencies stop at the click, which is exactly where the money is lost.
No Lock In Contracts
If it works and it is priced fairly, why would we need to trap you? Happy clients stay. That is the whole strategy.
You See The Number, Not A Deck
Spend, orders, cost per order, by campaign and by concept. No vanity metrics and no 40 page report nobody reads.
I Spend My Own Money On This Every Day.
I'm Cooper. I do not run an agency that learned marketing by reading about it. I own and operate 5+ live ecommerce brands with a team of 10+, and every one of them lives or dies on the same channels I am offering to run for you.
Before any of this I was on the tools: building houses as a carpenter, then running electrical through homes and commercial buildings across Sydney. Then I sold real estate at TRG Sydney, circa $100,000,000 AUD sold in my first year, including a record $20 million penthouse. That job taught me the only thing that matters in marketing: nobody buys the product, they buy trust in whoever is selling it.
Then I spent over five years grinding at ecommerce before it clicked. When it clicked it clicked hard: one store went from $5K to $150K in a single month, then past $500,000 USD a month. One brand did $2.3M in 45 days. I post the real numbers publicly, because talk is cheap and screenshots are not.
So when you hire us you are not buying a strategist's opinion. You are buying what we already do with our own capital, on our own brands, every single day.
I do not sell marketing that looks clever. I sell marketing that puts money in the account, and it happens to look good.
Questions brand owners actually ask
How much creative will you actually produce?
Will you restructure my whole account?
How long before I know if it is working?
Do you use AI creative?
Do you build the landing pages as well?
Can you run Meta and Google together?
Send us your account. We will tell you why it is not scaling.
A free audit of your creative, your structure and your tracking, with the three fixes we would make first. No pitch deck and no retainer talk until you have had it.
Get your free account auditWe take a limited number of accounts at a time, because weekly creative production does not scale by hiring juniors.
Your Account. Your Creative. A Free Audit.
Give us read access to Ads Manager and your store. We go through your creative, your campaign structure, your top and bottom spenders and your tracking, then tell you why the account has stopped moving.
You get the three fixes we would make first, in order, with what we think each one is worth. We record it and send it to you. If you want us to run it, we run it. If not, you keep the plan and owe us nothing.