Meta, Google & Email For Peptide Brands
We do not consult. We run the three channels that move a peptide brand, and we proved them on our own store before we sold them to anyone.
Most agencies will not touch this category, and the ones that will have never had an account killed over a claim they wrote. We have. We own and operate peptide brands ourselves, we took one from nothing to $200,000 a month at 80% margins, and every system on this page was paid for with our own money before it was ever sold.
One of our own peptide brands. Account details redacted, because we do not name the brands we run.
The proof is in the pudding. Here is what owners say.
Real owners, real names, real builds. We do not invent testimonials and we do not buy stock faces.
Cooper and the team rebuilt our platform end to end. Fast, no hand holding needed, and it does exactly what we asked for.
They redesigned our whole store. It finally looks like the brand we wanted and the layout actually pushes people to buy.
Working with Cooper is the easiest partnership I have. He builds it, it converts, we scale it. No agency nonsense.
Launched our whole site and funnel. Everything I asked for got built properly the first time.
Our own peptide brand. Built, designed and run in house by this team, including the store, the checkout, the landers and the ad funnels.
Pock did $2.3M in 45 days on a store this team built. That is the standard we build your site to.
Four things kill peptide brands. We have had all four happen to us.
This is not a normal ecommerce category and it cannot be run by a normal agency. Here is what actually goes wrong, and what we do instead.
The ad account gets killed
One wrong word in a headline and Meta takes the asset, the pixel history and the audiences with it. Most peptide brands are on their fourth business manager and do not know why the first three died.
Google disapproves the whole feed
Shopping and Performance Max are where the buying intent actually is, and a peptide feed gets disapproved wholesale the first time it is submitted wrong. Then the account sits there spending nothing.
The tracking silently breaks
Most peptide stores run an off-site or alternative checkout, which means the standard purchase tag never fires. The ad accounts optimise against nothing and the reporting is fiction.
Everything rests on paid
When paid is the only channel, a single ban takes the whole business offline. Most brands in this space have almost no owned revenue and find that out on the worst possible day.
Three channels. All of them run by us, not advised on.
You give us access and we operate. Creative, copy, feeds, bidding, flows and reporting. There is no deck at the end of the month, there is a number.
Meta
The volume channel, and the one most likely to cost you the account. The peptide ads that survive on Meta do not sell a benefit. They sell purity, testing and transparency to researchers, and that is a different craft to normal ecommerce creative.
- Creative that leads with purity, HPLC and third-party COAs instead of outcomes
- Research-use framing throughout, written to researchers rather than consumers, with the not-for-human-consumption line where it belongs
- No dosages, no conditions, no before and afters, no body imagery, because every one of those is a flag
- Landing pages rewritten to mirror the ad, since a compliant ad pointed at a non-compliant page still kills the account
- Account structure that isolates risk, correct geo and age gating, and backup business managers and pixels configured before you need them
- LegitScript and Meta authorisation handled where your catalogue actually requires it
Where the buying intent already exists. Someone searching your compound by name is further down the funnel than anyone you will ever interrupt on Meta.
- Shopping feed built and titled to pass Merchant Center review, worked until every SKU is approved
- Performance Max off a clean feed, split by country so the bidding can actually learn
- Search on compound names, brand terms and the competitor names people actually type
- Conversion tracking rebuilt against your real checkout, with enhanced conversions on and a live purchase verified before we touch budget
- Straight reporting: spend, orders, cost per order. No vanity metrics
The only channel nobody can take away from you. In this category that is not a nice-to-have, it is the thing that keeps the business alive when an ad account goes down.
- Welcome, abandoned checkout, browse abandon, post-purchase and winback built properly
- Restock and back-in-stock alerts, which in peptides is the highest converting email you will ever send
- Reorder timing built around how long a vial actually lasts
- COA and batch-result emails, because proof is the sell in this category
- Campaign calendar written and sent by us, not handed to you as a template
You are on WooCommerce. So are we.
Shopify closes peptide stores, so almost every serious brand in this category runs WooCommerce or a custom build. Most agencies only know Shopify, which is why their first instinct is to replatform you onto something that will get you shut down inside a quarter.
- WooCommerce builds, speed work and checkout surgery, including off-site and alternative processors
- Conversion tracking rebuilt where the order actually completes, not where the theme thinks it does
- Product and COA pages built to carry the proof this category sells on
- Subscription, bundle and reorder mechanics that survive a processor change
We took one peptide brand from nothing to $200,000 a month at 80% margins.
Not a client we inherited at scale. A brand new store, our own money, and the same three channels we would run for you.
We will open the accounts on the call. Numbers on a website are easy, so we do not expect you to take ours on faith.
Why Owners Trust Collar
Every agency says they are different. Here is ours in plain English so you can hold us to it.
We Own A Peptide Brand
We are not an agency guessing at your category. We own and run peptide brands, we spend our own money on traffic in this space every day, and we live with the bans and the disapprovals exactly like you do.
Compliance Is The Job
Anyone can write a headline that converts. Writing one that converts and still clears a manual review is the actual skill, and it is the only reason an account survives long enough to scale.
We Operate, We Do Not Advise
You are not buying a strategy document. We are in the accounts daily, writing the creative, building the feeds, sending the campaigns and reporting the number.
A Channel They Cannot Ban
Email gets built from day one, so a restriction on Meta is an inconvenience rather than the end of your business. In this category that is survival, not a nice-to-have.
No Lock In Contracts
If it works and it is priced fairly, why would we need to trap you? Happy clients stay. That is the whole strategy.
You See The Work, Not A Report
We tell you what we are going to do, then we do it, then we show you spend, orders and cost per order. No retainer fog and no 40 page deck nobody reads.
I Was On The Tools Before I Was On The Internet.
I'm Cooper. Before any of this I was on the tools: building houses as a carpenter, then running electrical, powering up homes and commercial buildings across Sydney. I know what it is like to price a job in the ute at 9pm. I know the difference between a customer who trusts you before you knock and one you have to talk around from zero.
Then I sold real estate at TRG Sydney, circa $100,000,000 AUD sold in my first year, including a record $20 million penthouse. That job taught me one thing above everything: nobody buys the house, they buy trust in the person selling it. Your website has exactly the same job, and most contractor websites fail it in five seconds.
Then I spent over five years grinding at ecommerce before it clicked. When it clicked it clicked hard: one store went from $5K to $150K in a single month, then past $500,000 USD a month. Today I own and operate 5+ live ecommerce brands with a team of 10+. Every dollar comes through websites this team builds and tests with our own money.
So when we build yours you are not getting a designer's opinion. You are getting what I know converts, because I go broke when it does not.
I do not build websites that look good. I build websites that make the phone ring, and they happen to look good.
Questions peptide brands actually ask
Will you get my ad account banned?
My Merchant Center is fully disapproved. Can that be fixed?
How long until I see something?
Do you write the creative or do I send it?
What do you need from me to start?
Do you work with brands that are not peptides?
Send us your store. We will tell you where the money is leaking.
A free audit of your Meta account, your Google setup and your email flows, with the three fixes we would make first. No pitch deck and no retainer talk until you have had it.
Get your free growth auditWe take a small number of peptide brands at a time, because the compliance work does not scale by hiring juniors.
Your Trade. Your Suburb. A Free Preview.
Tell us the trade and where you work. We research your market, look at who is beating you in the map pack, and build a real preview of your new site before you pay a cent.
Then we walk you through it on a short call and show you exactly where the jobs are leaking out. If you love it we launch in 72 hours. If you do not, you keep the ideas and owe us nothing.